Sony has created some great commercials for its Bravia LCD television.

Their first spot, featuring a series of colored high-bounce balls barreling down a street (all set to the tune of one of my favorite songs: José González’s beautiful “Heartbeats”) was brilliant. Their new spot — a symphony of exploding paint — is just as brilliant.

This specific commercial has been buzzing through the Internet for a few months now, and it has finally been released.

Sony is hitting the nail on the head with a simple message: if you want vibrant color, you want the Sony Bravia. It’s color “Like No Other.” They’re showing it with beautiful and clever advertising, like no other.