I just bought a box of Honeycomb specifically because it said “Now Better Tasting!” and here’s why:

In the end of 2006 Post changed the Honeycomb formula to be more healthy (more fiber and whole grains and stuff), and I’m sure it was, but it ruined the cereal’s taste and texture. Just google “honeycomb cereal formula change” to find lots of people who agree on that point. That’s what I did to find out if I was going crazy after I first tasted the new, healthier Honeycomb in January.

I was relieved to find I was not alone, and I joined the efforts of writing to Post to let them know how pissed I was about it, and that I wouldn’t be buying it anymore unless they fixed it. They wrote me back with a lot of the same type of BS they gave you along with a coupon for their cereal (impudent of them to send me a coupon for the stuff I’m complaining about, no?).

So when I saw the “Now Better Tasting!” on the box, I had to get some to find out if they had righted their wrong. It IS better tasting now (IMHO)… at least better than it was after they changed it the first time, but it’s about the same as it was before that change, so if you never tasted the in-between stuff, I can see how this claim might seem ridiculous.

That’s all.