A going problem

November 5, 2007


Just a quick question.

Why is it that incontinence drug commercials are afraid to say “urinate?”

Why is it always called “going?”

As in - “If you have problems going frequently, going at inopportune times or going with pain…”

Or, if you have prostate problems, you might hear that “Your going problem might be a growing problem.”

You mean urinating?

These are adult drugs, right? Let’s just go ahead and refrain from the euphemisms. What’s next - peepee? Make water? Jeez.

Tags: Advertising and Marketing, Annoyances |

Comments

3 Responses to “A going problem”

  1. Tony on November 7th, 2007 601 am

    I once worked for an American firm manufacturing Pills for the Kidneys and Bladder. Our literature used to describe geriatric peeing problems as “getting up nights”.
    I was young then, and my problem in those days was getting up mornings.
    Incidentally, the pills were pharmaceutically sound and contained among other things methylene blue, a perfectly respectable urinary antiseptic. This accounted for their world-wide sales because they made you pee blue, so that used to say discreetly “within a few hours of taking the pills you will see that they are doing you good”. In unsophisticated markets we were more blunt: “The Blue Comes Through”.

  2. sara on November 7th, 2007 958 pm

    Corey- It’s all about the clever rhyme… “your urinating problem might be a dilating problem” just doesn’t have the same ring. On a side note, today I had to explain to one of my kids that the, “gotta go, gotta go, gotta go right now” jingle is actually about going to the bathroom; its not about changing locations.

  3. Corey Vilhauer on November 7th, 2007 1053 pm

    Do you sing that song in class? You could still sing it during bathroom breaks.

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