A new kind of Trail

January 31st, 2008

I loved Oregon Trail. Let’s face it – we all did. I was in grade school, and we had one computer in our room – an Apple II. We also had two games – Oregon Trail or a choose your own adventure quiz for Madeline L’Engle’s The Wrinkle in Time. When it was computer time, the choice was obvious – we all scrambled for Oregon Trail.

Thule TrailIt had everything we could want in a game – guns, adventure, personalization. Your friends would end up with a broken leg. You always tried to ford the river. You always lost all of your oxen. You always wondered what the hell Independence Rock was supposed to be; after all, 4-bit glory didn’t do it much justice.

It might not have even been 4-bit. Regardless, it was awesome.

Well, I’ve just stumbled upon its heir apparent.

Thule has created a wonderful little user-generated/lifestyle site called Thule Road Trip. It’s everything you’d want in a subsite – great pictures, a dedication to the brand and tons of fun distractions. It even has a list of “Road Tunes” available for free download.

Best of all, it has Thule Trail – a remake of Oregon Trail that takes you and your family from Chicago to the (fictional?) Atlantic Music Festival in California.

Choose your vehicle. Check the map. Stock up on supplies (CDs and games for the kids, bags of food for the ride). Hunt for food with your pellet gun, if you run out. See scenic outposts like the largest Pickle in the world. Compete in biking, kayaking and snowboarding contests. Pick up smelly hitchhikers.

It’s Oregon Trail for the rugged yuppie. It’s pretty brilliant. And it’s a fantastic time waster.

Ask my co-workers. I played through the entire game this morning (in the guise of advertising research, obviously).

Check it out. And good luck – at our stop in Vegas, Sierra fell in love and left the family.

(And for a longing look back at what Oregon Trail meant to us as kids, check out this article from Classic Gaming.)


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Issues Considered: Linkage, Marketing, StumbleUpon

TCM to screenwriters: We don’t need you, thanks

January 30th, 2008

I support the writers during their little strike as much as the next person. But I’d be lying if I said I didn’t find this ad funny.

Click to enlarge

The copy reads:

This is a message from TCM to all the Hollywood screenwriters on strike:

Keep it up, guys.

After all, the greatest movies have already been written.

That’s good copy, my friends.


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Issues Considered: Marketing, Movies, Television, Writers

See ya, Santana

January 29th, 2008

Goodbye, Johan.

Today the Twins almost nearly probably finalized a trade (pending contract extension and physical) that sends arguably the best pitcher in Twins history – Johan Santana – to the Mets for…well…some people I’ve never heard of.

Goodbye, Johan.The Twins couldn’t afford to keep him – he wanted max dollars, and he certainly probably maybe deserved them, and after re-signing The Laughable MVP Justin Morneau. But it’s still too bad to see such a great player go to New York. Again. For a bunch of guys only the scouts have heard of. (New York’s #2, #3, #4 and #7 prospects, reportedly, for what that’s worth).

This is what makes baseball so different from other sports in the offseason – and not for the better. Trades involve future Hall of Famers for no-name AAA prospects; people you’ve never heard of are packaged together, with no frame of reference. Free agents are signed almost randomly to teams that you have no reason to watch. If deals aren’t penned in time, it goes to a lawyer to figure out. It’s as if you need some kind of Bill James encyclopedic mind to understand it.

I don’t like the baseball offseason. Not at all.

See, when the Timberwolves shipped off their greatest player ever to the Boston Celtics, you at least knew who the Timberwolves were getting in return. It wasn’t equal, but it was at least recognizable.

But this? Well, I guess that’s baseball.

Two Cy Young awards. A multiple-time All Star. More wins, better ERA and more strikeouts than anyone – ANYONE – in baseball since 2003. For four unproven guys.

Good luck, Johan. I miss you already.


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Issues Considered: Baseball, Minnesota Twins, Sports

The science of sleep

January 29th, 2008

There was a time that I took sleep for granted.

When I was in college, sleep wasn’t a privilege – it was a God given right, it was the very thing I was owed after a long day of whatever it was I did in college. During the summer, I stayed up until whenever I wanted, and I slept in until whenever I wanted. Sleep was my slave; I its master, forever at my bidding. I turned it on and off like a new faucet.

When I moved back to Sioux Falls, things didn’t change. Sure, an occasional early morning substitute teaching call cut my sleep short, but I was still in full control of when I could sleep. Nothing could stop me. The calls could be turned off. The world; my oyster, with sleep the gritty sand I could either keep or wash out.

I didn’t think about sleep. I didn’t need to. I owned it. I made the decisions. So I never treated it as something I had to worry about.

And then, fatherhood. Sleep – this act I had previously regarded with only a blind eye – became crucial. As if tired of the neglect, sleep rose up and left me standing in a nursery with both eyes squinting and a night-light piercing through what was left of my drowsiness.

“Oh, Corey. How cliché! New parents don’t get sleep! Boo hoo – what’s next, ‘cherish every moment’ or ‘they grow up so quickly?’”

Stop that. It’s all true. Every cliché becomes absolutely true. Especially the sleep thing.

Especially that.

I took advantage of sleep. I figured I’d always have it, whenever I required it, at my beckoning call, and I treated it as if it was nothing more than breathing, nothing but an involuntary act that I could halt if necessary. Sure, also like breathing, I always needed it – would be forced to resume if my body willed it – but it was movable. It was a forgotten need. I was blissfully ignorant.

Most of us feel the same way. Sleep is what we think it is – a time of rest that can be driven by whatever schedule we choose.

It’s when you add another schedule. That’s when it gets screwed up. Up four times a night. In bed at 8:30. Up at 5:45.

I used to be in such control. I took advantage of sleep. I treated it like no one should be treated. And now, when I need it most, sleep is showing me who’s really in charge.


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Issues Considered: On..., Sierra, Vilhauer

The Week at Misc. Asst. – 1.28.08

January 28th, 2008

I was about to cry about a lack of posts a few weeks back. Then I checked Misc. Asst. last Monday to find two brand spankin’ new posts! Boo yaa!

1/19
Music and Your Past” – Mirza
What feelings do your favorite albums bring up? Better yet – what nostalgic memories do they bring back to life?

1/20
“I’m a Rabble Rouser, I Rouse Rabbles” – Tim
Rabble rouser Tim rouses rabbles about those who don’t rouse rabbles because it’s safer to keep the rabbles unroused.

Enjoy, friends.


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Issues Considered: Blogging, Misc. Asst.

Who needs torrents?

January 28th, 2008

Wait. What?

Am I reading this right?

From TimesOnline.com:

From today, feel free to download another 25 million songs – legally

After a decade fighting to stop illegal file-sharing, the music industry will give fans today what they have always wanted: an unlimited supply of free and legal songs.

With CD sales in free fall and legal downloads yet to fill the gap, the music industry has reluctantly embraced the file-sharing technology that threatened to destroy it. Qtrax, a digital service announced today, promises a catalogue of more than 25 million songs that users can download to keep, free and with no limit on the number of tracks.

Well, so much for all of those lawsuits, right? How does something like this happen so fast? Like, overnight. With no warning?

Seriously. What’s the catch? Where’s the other shoe? Why hasn’t it dropped yet?

——-

EDIT: Well, I guess there was a snag. Whoops.

From ABC News:

Qtrax touted in a press release Sunday morning that it was the first Internet file-swapping service to be “fully embraced by the music industry,” and boasted it would carry up to 30 million tracks from “all the major labels.”

New York-based Warner Music undermined that claim, declaring in a statement that it “has not authorized the use of our content on Qtrax’s recently announced service.”

Universal Music Group and EMI Group PLC later confirmed they did not have licensing deals in place with Qtrax, noting discussions were still ongoing. A call to Sony BMG Music Entertainment was not immediately returned.

Music services such as Qtrax must secure licensing agreements from the record companies, which own the rights to master recordings, and music publishers, which control the rights to song compositions. Each of the major recording companies also operates music publishing units.

Allan Klepfisz, Qtrax’s president and chief executive, acknowledged Sunday that the deal with Warner Music had not been signed, but said he expects to reach an agreement on terms “shortly.”

Still, once everyone is on board, it seems pretty great, right? Aside from a lack of sound quality to audiophiles (because if you think these are going to be CD quality, you’re drunk) everything seems pretty utopian.

For now. Details as they come, I suppose. Let’s all just sit back and enjoy the high that comes with screwing the record companies.

—–

EDIT #2

What’s the cost? The nearly always brilliant Star Tribune has the answer: the death of the CD (free registration required).

From the Trib:

R.I.P. the CD 1982-2007

OBITUARY The darling of music lovers for a quarter century, the compact disc finally goes the way of the cassette and 8-track.

Once praised for its clear, crisp audio quality but panned for its susceptibility to scratches and smudges, the compact disc passed away in 2007 after a quick but painful illness. It was 25 years old.

The final cause of death has not been determined, but friends and fans blamed digital-download sites such as iTunes and illegal file-sharing among rich kids. In addition, doctors pointed to the big record companies and mega-selling artists who put out CDs in recent years that featured only a few good songs and lots of filler.

Simon Cowell, who is also a suspect in a mass plot to ruin pop music, is being questioned by police.

The CD was preceded in death by its siblings, the cassette and 8-track tape. Its older cousin, the vinyl record, has been hanging on for two decades, with life support from nerdy audiophiles.

Thanks, Kerrie.


Comments: 2

Issues Considered: Music

Expressionism

January 25th, 2008

If there’s one thing I love about watching Sierra grow, it’s the newfound expressions she discovers every few weeks or so.

Over the past two months, Sierra has become more and more expressive – first, smiling; then, laughing, moving and a wild waving that has become the custom expression for “OMG THIS IS SO COOL!”

It’s hilarious, and totally fun. Sierra finds joy in everything, and she lets us all know. She’s begun growling, screeching, giggling and hopping, all in the past month.

This picture, from daycare, shows just how fun life can be for a little nearly-six-month girl.

Sierra FUN!


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Issues Considered: Sierra