March 31st, 2010

Information architecture in real life

All it takes is a serious dive into the concept of information architecture – or, for those who aren’t mired in the seemingly over-technical terms used in Web development, the organization and structure of information – to see it everywhere you turn.

It’s in the music I’ve compulsively organized on iTunes, in the lists I periodically release on the world, in the books I’ve threatened to arrange by Dewey decimal system. It’s in the way I create a hierarchy for my to-do lists and in how I take notes.

High Fidelity becomes not so much a film about an independent record store as much as a manifesto in music architecture, with its lists and classifications and rankings creating a structured view of what makes good music (and where you’d find that good music). A trip to the grocery store becomes a test in correct pathways, a real-life walk through the hierarchy not unlike the food section of Amazon.com or Williams-Sonoma.com.

Last night, while searching for a graham cracker pie crust, I found that some grocery stores have a long way to go in this regard. Following convention, I searched the baking aisle. Not finding it there, I searched the frozen pie crust section. Then, the cracker aisle. Only after asking a clerk did I find the crust.

Next to the Mexican food.

Naturally.

If this grocery store had been a Web site, this flaw would have been a crucial failure of IA. His excuse: “Well, it’s next to the pie filling.”

My internal response: “Well, then the pie filling is in the wrong place, too.”

I walked out, convinced that I could have organized the store better – and convinced that I was a few steps from jumping into the deep-end of geekery.


2 Responses to “Information architecture in real life”

  1. m!les says:

    The web version of that grocery store would have had teleportation stations at those first two locations to zip you away to your destination, but there would have been adverts for stomach stapling on all the boxes.

  2. And every couple of aisles would be blocked by a giant pop-up billboard for free credit reports.

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