Web-based driveway moments

January 31st, 2011

Let’s make this quick.

You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying.

That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t the term has become theirs, signifying a story or program that is so riveting it can’t be turned off.

We need more of them.

Specifically, we need them on our websites. And, ultimately, isn’t that what we as content strategists are asked to do? To create narratives and stories and communication that people can’t rip themselves away from?

Think of THAT the next time you’re presented with a mile of weasel words. Make them better. Write something worthwhile and readable and awesome. Create some driveway moments.


Comments: 2

Issues Considered: Content Strategy, Web

Over-security questions

January 28th, 2011

Hey, let’s not get the idea that I only think about web passwords, because I don’t, despite this being the second consecutive blog post about web passwords.

But, you know, sometimes companies do it wrong.

Background: I sometimes forget passwords, especially those connected to sites I rarely visit. When that happens, I usually just click the “retrieve password” link. That’s what you do. That’s just how it’s done.

Often, password retrieval is a simple process. They send a message to the email associated with the account, and you click the link, and you reset the password, and then you get into your account, and hooray!

Perfect. Especially if you’re the only person with your email password. And ESPECIALLY if you’ve taken time to make a good email password, because that’s an ACTUAL account that deserves major protection, and one you should rarely forget because it’s YOUR EMAIL and there’s a good chance you have to enter the password every two days.

Other times, you’re required to answer a “security question” before getting your magic email. Such as “What is your dad’s middle name?” or “What is your waist size?” or “What did you drink the last time you threw up?” One question. Then, you get your password.

This is common with sites that need a lot of extra protection. Banks. Credit cards. Airline mile programs.

NO SERIOUSLY. Airline mile programs.

Enter Delta.

As with any airline-related web property, Delta’s site is bogged down with extraneous security and over-written drivel. It’s like one of those collections of legal books you see behind most personal injury lawyers has BLOWN UP and reanimated itself as a website.

I forgot my airline mile password, because I usually don’t care about my airline miles. I hopped in to reset my password and was greeted by a new step: selecting security questions.

Security questions are designed to offer security via a person’s history. The assumption is that the answers are known only by the person accessing the website, and are therefore more secure than an address or zip code or whatever. Also, they’re easier to REMEMBER, because they are a part of our personal history.

Delta, however, attempted to make this process as difficult as possible.

Issue Number One

First, I had to select TWO security questions.

Security image number one

Answers must be AT LEAST 4 CHARACTERS LONG, for some reason. Also, let me remind you, I was logging in to check airline miles. Miles that I can only use as Corey Vilhauer. Miles that do not need to be double protected, because they are useless unless I have a hundred thousand of them. Which I don’t.

Whatever, though. I chose the first one (“What is your father’s middle name?”). Then, I tried to choose the second. And I couldn’t.

Issue Number Two

Security image number two

I couldn’t because I was unable to nail down definitive answers to any of the remaining questions.

Understanding that these are security questions, I needed to be fully sure that the answer I gave then was an answer that can be replicated later on. The problem is, I couldn’t guarantee I’d be able to do that.

None of the questions related to DEFINITIVE answers:

1. What was your first phone number? Do I enter with dashes or without? With or without area code? Will I remember which one I did six months from now?
2. What is your paternal grandmother’s given name? I couldn’t remember this at the time. I know it now, but that wouldn’t have helped much.
3. What was your favorite place to visit as a child? I had several. How will I remember which one?
4. What is the name of your first pet? We had a dog and two cats growing up. I don’t remember which was my first, and I sure won’t remember which one I chose six months from now.
5. Where did you meet your spouse/partner? We went to high school together. Will I remember if I say “high school” or will I assume it’s something more detailed, like “biology class?”
6. What is the name of your childhood best friend? I had three very close friends. Which one will I choose?
7. What is the phone number you remember most from your childhood? Is this even a real question?

I decided to choose the last one (“What is the name of the first school you attended?”) Even then, I knew I wouldn’t remember if I answered “Lincoln High” or “Lincoln High School” or “Lincoln.”

Security item number three.

Issue Number Three

Which brings us to the last issue. The only question I could definitively answer, I COULDN’T ACTUALLY USE.

My father’s middle name is “Lee.” Three letters.

Disqualified.

Why can’t this have been easier?

In issues of security, definitive answers are required. These wishy-washy security questions are unusable and frustrating, and the character limit for answers is misguided.

The solution is to allow a user to create BOTH the question and the answer. In my case, I could have said “Full Name of High School” and the answer would have been “Lincoln High School.” No ambiguity. I make the rules.

Instead, I fell back to a makeshift solution: I wrote the answers on a piece of paper.

Pretty safe, huh?


Comments: 3

Issues Considered: Annoyances, Content Strategy, Travel, Web

The usability gap

January 27th, 2011

If there’s one thing that last month’s Gawker password leak reminded us, it’s that no password is safe, regardless of how often you use it. The answer is to create stronger passwords. Cryptic passwords. And use different passwords for every site.

But, seriously, how many passwords can YOU remember at once?

There’s a difficult balance between creating passwords we can remember – as in, passwords we can remember in our heads without writing them down on a piece of paper – and being safe consumers.

The answer for expert users is a password manager like 1password or KeePass. But my grandmother doesn’t use password managers. She does one of two things: she allows the browser to save it, or she writes it down on a piece of paper.

Neither is optimal (browser caches clear, paper isn’t secure), but the art of creating and – more importantly – remembering passwords is not designed to be optimal.

And herein lies the problem with technology: the chasm between need and familiarity.

My grandmother uses sites that have passwords. So does my father-in-law. Neither can remember those passwords, so they both have scraps of paper with all of the passwords written down.

They both need a password solution, but neither has the time – or the desire – to learn not only the ins and outs of a password manager, but also the conventions that led to the password manager’s interface.

By writing down their passwords, both my grandmother and father-in-law are undoubtedly putting themselves MORE at risk than if they would use a password manager.

This is one of probably a billion and a half examples of the difficulty in developing usable sites, applications and programs, and it’s an example that will never go away. Because as the population adapts to new technology, that technology changes, assuring that there will always be a group that’s behind the curve.

That group – in need of a solution that they may never understand – will keep usability experts busy. Frustrated, but busy.

Job security, amirite?


Comments: 1

Issues Considered: Content Strategy, Web

P.O.S., “Why Go?” – 8.20.09

January 22nd, 2011

I was going to simply say this was COOL and that everyone should listen to it, which, in a way, I guess I’m doing right now.

But then I tried to open WordPress to create a post and Sierra yelled at me.

Because, apparently, SHE wasn’t done watching the video, and she desperately wanted to finish it, despite not having any idea who P.O.S. is, and despite being negative seventeen years old when Pearl Jam’s Ten was released.

So I let her finish watching it. And then, she wanted to watch it again. So we did. Three more times.

Sierra watching POS

Kid tested, parent approved.

(Hat-tip to Dave at When I Look at the World.)


Comments: 1

Issues Considered: Music, Music Video, Videos

Black Marks on Wood Pulp wins South Dakota Socies Award, Crowd Sorta Rejoices.

January 20th, 2011

Welcome, new visitors!

You – like millions of others – are stopping by because you heard about my South Dakota Socies win in the Argus Leader. We’re glad to have you. Take a look around, check out the archives, have some soup, and MORE!

What are the Socies? I’m fantastically glad you asked, new friend.

The Socies are an award given to the most practiced of social media users, presented by the handsome men at Click Rain, with help from our local paper. And while I usually bristle at awards (I know for certain that Black Marks on Wood Pulp is hardly the best blog in the state and it’s difficult to make judgment based on a small sample size of personal taste) I showed up to claim my award with pride. Because I’m not ALWAYS a curmudgeon, regardless of what my coworkers, friends, wife, kids, mother, personal trainer, mother-in-law, etc. say.

I got a medal. And a t-shirt. And some beer things! A lot of beer things. (The message is loud and clear, guys. I’VE STOPPED DRINKING BEER FOR BREAKFAST. But not for lunch.)

So check it all out!

Oh. By the way. If you’re coming from the Argus, disregard the series of five blog posts where I call the Argus a lame excuse for a newspaper. That was a bad couple of days. I must have been pretty crabby.

Oh, and there’s that one where I got cranky about their article pagination. Or the one where I got upset about a word they made up. Also, disregard the time when I called the lead Web guy on the carpet (Cory Myers, a very cool person who I have since met and actually like) for mangling my tweet.

Huh. Are you guys sure the Argus had a hand in these awards? I can’t imagine they’d hand it over to a punk like … hey … wait. Don’t leave.


Comments: 5

Issues Considered: Blogging, Journalism, Meta

On personal taste, and why sometimes I want to quit the Internet

January 17th, 2011

There’s this band I like. A band that a small group of people also like. A band that certain radio stations like. A band that I know for sure you DON’T like. So I like it and others like it but you don’t like it and this is agreed and this is normal, because we all have something called “personal taste” and we all have the ability to develop this taste on our own.

Instead of “band,” substitute “film” or “television show” or “actor” or “professional sports team” and you won’t get much of a change. Same rules apply. You like one thing. I like another. We are free to like or not like the things that other people like or don’t like.

That’s just how it works.

And yet, here we are.

Because, let’s face it – we’ve all been on the Internet. We all understand what, under the guise of digital avatars, where our voice is not agile enough to be heard, and our face is not close enough to be punched, we are free to voice our opinions in any tenor we chose. We can respectfully disagree with our peers. We can call each other names. We can mock and judge and cast out those who do not like the things we like.

We can defend our personal taste to an army of people who don’t really care about our personal taste, all in the name of downgrading another person’s personal taste, until your message boards and chat rooms and Twitter feeds become an echo of a mangled Orwell quote.

“All taste is equal. But some taste is more equal than others.”

While none of us is really safe from this – and while I understand a half hour of research of my writing could dig up several hypocritical attacks on personal taste, both on this blog and my Twitter feed – I can’t help but want to hide from it.

From the black and white decisions on what music is CORRECT. Which movies are WORTHY. Which issues of personal taste are CRUCIAL. Last night, a stream of #goldenglobes and #nfl suggested that certain things were WRONG and other things were AWFUL and, what, you liked The Social Network, OMG are you RETARDED or something because this film was better and you’re STUPID to think otherwise.

*sigh*

Don’t get me wrong. I love public discourse. I love those “why do you like this?” discussions.
We could always sit around and argue which Radiohead album is better, or whether or not Radiohead is even that good. And we would do it honorably, understanding that while we can be passionate about what we love, that doesn’t mean others have to be as passionate.

It’s when we begin dictating whether my thoughts on Radiohead are RIGHT or WRONG or LAUGHABLE or WHATEVER that we begin veering into the macabre.

It’s art. It’s sport. It’s subjective.

Liking something can’t be wrong, regardless of how popular or unpopular or just-popular-enough-to-be-cool it is. I fear we’re sort of missing the point, in that regard.


Comments: 2

Issues Considered: Annoyances, Music

Bowles on “bloggers’ disease”

January 13th, 2011

Cennydd Bowles on “bloggers’ disease.”

“Suffering from bloggers’ disease lately: the paralysis that results from trying to reach the skies with every post. Expect more frequent snacking to accompany the main courses.”

I know. His blog post had NOTHING to do with “bloggers’ disease” outside of a small P.S. at the end, but seriously.

What a fantastic term. I can totally relate.

(Also, his “snack” about branding is pretty spot on, too.)


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Issues Considered: Blogging, Words