Sierra and the caterpillar

October 18th, 2011

On Saturday, we found a caterpillar. A yellow caterpillar, crawling up the side of the south-side Target, impossible to miss, reckless to ignore.

“Sierra! Isaac! Come check this out!”

Sierra fell in love, and we brought it home. We put it in a plastic bug carrier that she had received for one of her birthdays. We gave it two leaves and a bit of grass. And we watched as it tried to crawl the sides.

It never ate those leaves, and it never touched the grass. Last night, it died.

You and I know that this caterpillar could have died from any number of things. The cold, the new location, some sickness or old age or whatever. Nothing to do with us; in fact, nothing to do with anything other than the random cycle of life.

If everything had gone according to plans, this caterpillar would have turned into a moth. Instead, it died.

Sierra asked about it, and we were blunt. We tried to explain that it was probably sick before we got it, and that there would be more caterpillars in the future, and that we should be happy that we gave it a good home until the day it died, as if we were some kind of moth hospice and the kitchen counter was some kind of converted hospital bed.

Tears. All of them, at that moment. Tears until there couldn’t be any tears left.

Explaining death isn’t that easy. It shouldn’t be. It should be something that’s felt, not explained away as a cold scientific fact. This encounter with death was Sierra’s first conscious brush with the concept; there will be many more, and it will never get easier. Never.

That’s okay.

So Kerrie took Sierra out to the garden. One trowel, one clump of dirt, a hundred or so tears. And there Alicia the Caterpillar lies, in our garden, next to a dying tomato plant, surrounded by worms and soil and compost. Sierra is convinced those worms will take care of her favorite caterpillar in the entire world, and we’re not dissuading her.

She came back inside, read a few books, and began to let it go.

She hasn’t gotten over it yet, though.

That’s okay, too.


Comments: 2

Issues Considered: On..., Sierra

Restaurants can do spec work, too

October 11th, 2011

Daily deal sites like Groupon and LivingSocial are built upon the concept of traffic.

The goal of the daily deal site is to increase site traffic by offering amazing deals in a short window of time. The goal of the client – the company featured in the deal – is to increase traffic in the store by providing half-priced meals or spa visits.

The majority of these clients – especially those in our area – are new and/or small restaurants. There are no Burger King or McDonald’s deals; instead, the emails are for the new neighborhood bistro, or the 20-seat enchilada restaurant.

The selling point of these daily deal sites is the promise of increased traffic. The assumption is that increased traffic will eventually lead to repeat customers. Salespeople make their case and small restaurants – most of whom have no one on staff responsible for serious marketing – buy the line.

And then, there it is. Spend $15 and get $30 worth of food from your local Indian restaurant.

That’s a huge discount. Offering a fifty-percent cut on a meal, in an industry that makes on average four cents of every dollar in profit, means you are giving away your food for free. Not just a sample, either. An entire meal. And, as AmEx’s Open Forum reported, only one in five of these people are returning to make a full-price purchase.

A client giving away their craft for the promise of exposure, while the daily deal site profits.

That, my friends? That’s serving food on spec.

Which helps narrow down why I get so annoyed with daily deal sites.


Comments: 1

Issues Considered: Annoyances, Food, Marketing

Let’s go make some great things.

October 5th, 2011

This isn’t about Steve Jobs, except that it is. It’s not about technological advances or sleek design or Toy Story 3, because things like that would have been created eventually, by someone, if not in their current form then at least in a form we’d recognize.

This is about us.

Within minutes of the news of Steve Jobs’ death, Twitter exploded in an outpouring of solidarity. Sports sites posted the story. The President made comments. We all cared in a way that we never thought we would, and a mixture of respect and inevitability pushed any glimmer of snark from the room.

People began tweeting a corporate logo. Speaking large about passion and creativity and death. Making grand claims. Reminiscing. All for a billionaire businessman who none of them had met. During a time when we bemoan the rich and claim our place in the nation’s 99%, we stopped to salute a man who was richer than most and who until recently had helmed the most valuable company in the nation.

Except this time, it felt different.

Because this isn’t about Steve Jobs. Steve Jobs himself wasn’t even about Steve Jobs; after Apple’s phoenix-like rise, Steve Jobs shifted from a normal human to a symbol of impossibility-made-possible.

This IS about passion. This IS about creativity. This IS about death. This is about recognizing innovation, seeing it at work, hoping that the impossible will continue being so damned possible. This is about the aura of creation and the lives we now lead in a shrinking world; barriers broken not through force but through the optimism of modern technology – that bravado that says, “Sure, why the hell not, of COURSE that can be done.”

Today, a man died. We are sad about that and for his family, of course, and we should be. His company has been built to continue on, and the things he’s created will continue to work, and we will spend a week or so wondering how things will change before understanding that nothing’s going to change. We’re all going to continue moving forward. We’re all going to see things we never thought possible and we’re going to marvel at them. Most of all, we’re never going to stop wondering what else can be done. Just as he taught us. Just as the space program taught us. Just as our childhood counselors taught us.

Want a legacy? There it is.

What did people say when Thomas Edison died? Or Marconi? Benjamin Franklin? Eli Whitney? What do you say when someone who you never met, but whose work you touch every single day, stops being a part of our world?

You can say thank you, I guess.

Or, you can strive to make things better. Because this death, and this outpouring, and this sudden swell in solidarity, is not about Steve Jobs. It’s about seeing someone we admire suddenly go away and understanding how short life can be, and how much can be done. You may not like his products, or his attitude, or his politics, but you can’t bemoan the guy’s drive to improve, his inability to waffle and his undying quest to make things perfect in a world that’s long since given up on perfect.

It was never about the products. It was always about the ability to package passion and drive and beauty in a way that exceeded the technology within. It was a conquering of spirit that went beyond a device. The things are just things. It’s the will to improve and stay relevant that shaped our love for Steve.

All that being said, there’s still one thing will never be conquered: time. Even through decades of remission and treatment and healthy living, time was always there.

Steve knew it. And now, we know it as well.

So let’s go make some great things. And use that time while we have it.


Leave A Comment

Issues Considered: On..., Technology

Live the Language

October 3rd, 2011

Typography, like travel, presents common concepts in a way that is unique to the treatment. When you travel, you encounter buses and money and language, but in a way that’s different. In typography’s case, the same words are given a different design.

EF Education’s Live the Language campaign shows how learning the basics of foreign language helps enrich the spirit of travel through the pairing of typography and cinematography. It makes for a beautiful combination.

There are eight total. They are all fantastic.

Via: “The Beautiful Typography of Live the Language” at Drawar.


Comments: 1

Issues Considered: Movies, Travel, Videos