We repeat foods. We repeat outfits. We watch our favorite movies multiple times, pour over the same season of Arrested Development until we’ve memorized casting cues, listen to albums even after the magic of hearing them for the first time is as distant as a Prohibition Era speakeasy.
We do it because they comfort us. We repeat them because they’re familiar and awesome and part of what makes us, you know, US.
But we rarely do this with books.
Why?
Don’t say length. You can’t say length. Not when a season of Lost or House or whatever can last up to 24 hours straight through. Not when we listen to an album 30 times over a span of a few months, adding up to not hours, but DAYS of time. Not when we’ll wear the same after-work clothes day after day after day until, oh, man, seriously, let’s get those in the washing machine BUT THEN WHAT WOULD I HAVE TO WEAR WHILE I WATCHED SEASON THREE OF HOUSE FOR THE FIFTH TIME?
Length doesn’t work. Perception does, though.
Books seem long. Yet, despite their length, they also seem disposable, like a magazine, or a reality program. They’re commonly ingested and passed along without a second thought. They’re the worst combination for some people: drawn out and forgettable. (Those people, of course, are wrong, if you want my honest and totally unbiased and also totally right opinion.)
I can’t help it, though. I have comfort books. I have comfort books that mean more than any comfort food or comfort album or comfort television program. I have comfort books that are as far from comfortable in subject matter as you could imagine, yet still draw me in, time and time again, despite my need to finish whatever book is in need of finishing.
Though it’s unwieldy and awkward, the seventy billion pound monster that is The Beatles Anthology book is something I return to quarterly. Graphic novels with heady themes – think Jimmy Corrigan and both Maus books – seem to keep ending up in my hands. British travelogues like Bryson’s Notes from a Small Island or Theroux’s The Kingdom by the Sea are on the list, as are short stories like Lorrie Moore’s “People Like That Are the Only People Here: Canonical Babbling in Peed Onk” or Dan Chaon’s “The Bees.”
After thinking about, I’d bet you probably have some comfort books too. And for those of you that don’t, why not?
Why not find yours right now? You’ve got time while those pajamas finish drying.

To say I was a little skeptical, despite McSweeney’s consistent track record of great writing, is an understatement. This could have failed miserably. This could have been a waste of a Quarterly Concern.
So sometimes I read books about writing. And, because I like the Web and writing for the Web and learning about the Web and adding skills and adding to the multi-billion dollar self-improvement industry, I read books about things that aren’t writing.
The book actually splits itself into two parts: one part life story, one part “how to write.” The two play off of each other rather well – the “how to write” part driving his life story, the life story giving a human quality to his “how to write” part. Some things you’ll learn: how to edit, how to drink a lot and recover, how to forget a large part of your career thanks to alcoholism, how to stop over-explaining, how to hole up and just write, how to have a near death experience, how to start your own newspaper as a grade-schooler, how to submit stories and expect nothing, how to be humble, how to understand that writing fiction is about as scientific as Intelligent Design.
A bunch of other people can discuss Elements of User Experience better than I am able to. And I’ve already touched on Content Strategy for the Web – or, at least,
However, when you read a book called The Book of Basketball, you expect it to be, for the most part, about basketball.
The title page of McSweeney’s Quarterly Concern, Issue 31, promises a lot. Don’t worry. It delivers. Offering a peek into the past, and serving as both a historical overview and a retelling through parody and mimicry, Issue 31 takes long lost literary styles – the Socratic Dialogue, the Whore Dialogue, the Pantoum, the Biji, etc. – and compiles both a classic example and a modern retelling.
The first time I was aware of this with Sierra was with Mr. Brown Can Moo, Can You?