Category: Content Strategy

What I’ve Been Reading: The Elements of Content Strategy

April 12th, 2011

So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little book to keep by your computer.”

What I’ve Read:

The Elements of Content Strategy – Erin Kissane

What we CAN tackle, though, is the process of restraint. The idea that a guidebook doesn’t need to be exhaustive. It simply needs to guide us. Hence the name. Guide. Book.

The Elements of Content StrategyUntil recently, books on internet design and development were usually thick, barely readable tomes, their weight enough to turn off even the most aspiring practitioner. I suspect this is why web development was a smaller field a decade ago: not because the web was just a showdown away from becoming the Wild West, but because no one could bother to read the damned books that helped explain the process.

That’s not the case anymore. Sure, Information Architecture for the World Wide Web continues to double every few years, but for the most part the important books are becoming thinner, their authors rightfully jettisoning the backstory and getting right to the point.

In the case of Kissane’s Elements, two ideals reign over everything:
#1 – The desire to create something small and usable
#2 – The understanding that the “WHY” has already been covered

This book is dense. It took me two hours to read. It’s packed with “HOW.” Enough “HOW” that it really will get a special spot next to my computer, much like how Strunk and White used to sit just within my reach.

You don’t START with this book. You start with Halvorson. Then you read Kissane. And then, if you can handle the excitement, you turn to the most important part of the book: the appendix, where Erin talks about all of the other great resources, and then you get your boss to order all of the books that sound interesting, and then you get excited to read them, and then you realize the hidden benefits of this book.

That it’s a guide for both “how to do the job” and “how to further your knowledge.” And, in turn, the field.

No kissing ass here, and no hyperbole: this book is one of the good ones. Short. Sweet. Fantastic. Some books make you smarter. This one makes you better. Go read it.


Comments: 2

Issues Considered: Books, Content Strategy, What I've Been Reading

Login is not a verb

April 11th, 2011

Without fail, there is one argument I find myself involved in with every site I test: LOGIN is not a verb.

You do not “login” to a website. That’s just not a word. You “LOG IN.” “Login” is a thing. That’s the login, which is where you log in.

Next time, I refuse to have the argument. Next time, thanks to The Lone Gunman, I can simply direct the offending party to this site: loginisnotaverb.com.

Despite what many people –mostly in the computer field– think, “login” is not a verb. It’s simply not. Whether or not “login” is a word at all may spark a debate in some circles, but assuming it is then it may act as many parts of speech, but not as a verb.
I will repeat the important part for clarity: “login” is not a verb. It’s simply not.

Case closed. I hope.


Comments: 5

Issues Considered: Annoyances, Content Strategy, Web, Words

Tonight, we geek

March 24th, 2011

If you would have told me a year ago that there was a community of people in Sioux Falls that cared about content strategy and its related fields – that REALLY cared and REALLY thought it was an interesting thing and REALLY wanted to blah blah blah for however long it took to blah blah blah – I’d have called you a crazy kookaburra and we’d have never become friends.

At the time, I didn’t even think you could get ONE JOB like that in Sioux Falls, let alone find 15 people to fill a sort-of-creepy back room at Monks.

Turns out, I’d have been wrong.

You wouldn’t have been a kookaburra. You’d have been a wise sage. A prophet. Something cooler than a prophet.

Because tonight I sat in a room with a dozen or so people who wanted to nerd out about content governance and style guides and editorial ownership. And, I sat in a room with even more who wanted to LEARN about content governance and style guides and editorial ownership. And, at the same time, I had a boss show up who was willing not only to tolerate my little meet-up, but also pony up the cash to pay for drinks. And, at the same time as that same time, I got to giggle like a 3rd grader about dorky little content things while everyone else giggled along.

To think. This is my job.

It’s not for everyone. But I can’t help but be a cheeseball and say, damn it, sometimes life works out.
Thanks, everyone, for being friends tonight. We’ve got a more robust community than I had ever imagined. See you next month.

(Hashtag content strategy.)


Comments: 1

Issues Considered: Career, Content Strategy

First ever Sioux Falls Content Strategy Meet-up – Thursday, March 24, 2011

March 3rd, 2011

Attention, content people.

Let’s talk.

If you are in the Sioux Falls area on Thursday, March 24th, take note: we’re going to get together and talk content.

Yeah, you heard me. CONTENT STRATEGY MEET-UP TIME!

It’s like this:

1. We get together. We will meet at Monk’s at 5:30 pm, with content smarty talk starting around 6:00 pm, or whenever we break the ice and stop looking awkwardly at each other. It will continue until it stops.

2. We plan for the future. The subject of the first meet-up is simple: what content-based topics do you want to cover? Content strategy deliverables? Online publishing models? The transition from traditional copy to web copy? Content Strategy Book Club? Any idea is a good idea – we’re brainstorming, yo.

3. We talk. Just a bunch of talking from a bunch of people who enjoy being word, structure and internet nerds. Laid back. Casual.

Sounds fun? It won’t be, UNLESS YOU’RE THERE. (RSVP via TWTVITE right now!)

Come down. Hang out with us. It’s three weeks away, so you have time to get a babysitter or a dog sitter or whatever. And yay content!


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Issues Considered: Content Strategy, Sioux Falls, Web

Web-based driveway moments

January 31st, 2011

Let’s make this quick.

You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying.

That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t the term has become theirs, signifying a story or program that is so riveting it can’t be turned off.

We need more of them.

Specifically, we need them on our websites. And, ultimately, isn’t that what we as content strategists are asked to do? To create narratives and stories and communication that people can’t rip themselves away from?

Think of THAT the next time you’re presented with a mile of weasel words. Make them better. Write something worthwhile and readable and awesome. Create some driveway moments.


Comments: 2

Issues Considered: Content Strategy, Web

Over-security questions

January 28th, 2011

Hey, let’s not get the idea that I only think about web passwords, because I don’t, despite this being the second consecutive blog post about web passwords.

But, you know, sometimes companies do it wrong.

Background: I sometimes forget passwords, especially those connected to sites I rarely visit. When that happens, I usually just click the “retrieve password” link. That’s what you do. That’s just how it’s done.

Often, password retrieval is a simple process. They send a message to the email associated with the account, and you click the link, and you reset the password, and then you get into your account, and hooray!

Perfect. Especially if you’re the only person with your email password. And ESPECIALLY if you’ve taken time to make a good email password, because that’s an ACTUAL account that deserves major protection, and one you should rarely forget because it’s YOUR EMAIL and there’s a good chance you have to enter the password every two days.

Other times, you’re required to answer a “security question” before getting your magic email. Such as “What is your dad’s middle name?” or “What is your waist size?” or “What did you drink the last time you threw up?” One question. Then, you get your password.

This is common with sites that need a lot of extra protection. Banks. Credit cards. Airline mile programs.

NO SERIOUSLY. Airline mile programs.

Enter Delta.

As with any airline-related web property, Delta’s site is bogged down with extraneous security and over-written drivel. It’s like one of those collections of legal books you see behind most personal injury lawyers has BLOWN UP and reanimated itself as a website.

I forgot my airline mile password, because I usually don’t care about my airline miles. I hopped in to reset my password and was greeted by a new step: selecting security questions.

Security questions are designed to offer security via a person’s history. The assumption is that the answers are known only by the person accessing the website, and are therefore more secure than an address or zip code or whatever. Also, they’re easier to REMEMBER, because they are a part of our personal history.

Delta, however, attempted to make this process as difficult as possible.

Issue Number One

First, I had to select TWO security questions.

Security image number one

Answers must be AT LEAST 4 CHARACTERS LONG, for some reason. Also, let me remind you, I was logging in to check airline miles. Miles that I can only use as Corey Vilhauer. Miles that do not need to be double protected, because they are useless unless I have a hundred thousand of them. Which I don’t.

Whatever, though. I chose the first one (“What is your father’s middle name?”). Then, I tried to choose the second. And I couldn’t.

Issue Number Two

Security image number two

I couldn’t because I was unable to nail down definitive answers to any of the remaining questions.

Understanding that these are security questions, I needed to be fully sure that the answer I gave then was an answer that can be replicated later on. The problem is, I couldn’t guarantee I’d be able to do that.

None of the questions related to DEFINITIVE answers:

1. What was your first phone number? Do I enter with dashes or without? With or without area code? Will I remember which one I did six months from now?
2. What is your paternal grandmother’s given name? I couldn’t remember this at the time. I know it now, but that wouldn’t have helped much.
3. What was your favorite place to visit as a child? I had several. How will I remember which one?
4. What is the name of your first pet? We had a dog and two cats growing up. I don’t remember which was my first, and I sure won’t remember which one I chose six months from now.
5. Where did you meet your spouse/partner? We went to high school together. Will I remember if I say “high school” or will I assume it’s something more detailed, like “biology class?”
6. What is the name of your childhood best friend? I had three very close friends. Which one will I choose?
7. What is the phone number you remember most from your childhood? Is this even a real question?

I decided to choose the last one (“What is the name of the first school you attended?”) Even then, I knew I wouldn’t remember if I answered “Lincoln High” or “Lincoln High School” or “Lincoln.”

Security item number three.

Issue Number Three

Which brings us to the last issue. The only question I could definitively answer, I COULDN’T ACTUALLY USE.

My father’s middle name is “Lee.” Three letters.

Disqualified.

Why can’t this have been easier?

In issues of security, definitive answers are required. These wishy-washy security questions are unusable and frustrating, and the character limit for answers is misguided.

The solution is to allow a user to create BOTH the question and the answer. In my case, I could have said “Full Name of High School” and the answer would have been “Lincoln High School.” No ambiguity. I make the rules.

Instead, I fell back to a makeshift solution: I wrote the answers on a piece of paper.

Pretty safe, huh?


Comments: 3

Issues Considered: Annoyances, Content Strategy, Travel, Web

The usability gap

January 27th, 2011

If there’s one thing that last month’s Gawker password leak reminded us, it’s that no password is safe, regardless of how often you use it. The answer is to create stronger passwords. Cryptic passwords. And use different passwords for every site.

But, seriously, how many passwords can YOU remember at once?

There’s a difficult balance between creating passwords we can remember – as in, passwords we can remember in our heads without writing them down on a piece of paper – and being safe consumers.

The answer for expert users is a password manager like 1password or KeePass. But my grandmother doesn’t use password managers. She does one of two things: she allows the browser to save it, or she writes it down on a piece of paper.

Neither is optimal (browser caches clear, paper isn’t secure), but the art of creating and – more importantly – remembering passwords is not designed to be optimal.

And herein lies the problem with technology: the chasm between need and familiarity.

My grandmother uses sites that have passwords. So does my father-in-law. Neither can remember those passwords, so they both have scraps of paper with all of the passwords written down.

They both need a password solution, but neither has the time – or the desire – to learn not only the ins and outs of a password manager, but also the conventions that led to the password manager’s interface.

By writing down their passwords, both my grandmother and father-in-law are undoubtedly putting themselves MORE at risk than if they would use a password manager.

This is one of probably a billion and a half examples of the difficulty in developing usable sites, applications and programs, and it’s an example that will never go away. Because as the population adapts to new technology, that technology changes, assuring that there will always be a group that’s behind the curve.

That group – in need of a solution that they may never understand – will keep usability experts busy. Frustrated, but busy.

Job security, amirite?


Comments: 1

Issues Considered: Content Strategy, Web