Category: On…

On making beer

August 8th, 2011

Someone, somewhere, discovered that, when kept at a constant temperature, grains submerged in liquid will eventually ferment. Into something drinkable. Into something with alcohol.

Someone else, somewhere else, discovered that this fermentation happens because of yeast. Someone else determined the steps to replicate the process. Someone else figured out you could save this and sell it.

Each of these steps may have taken years or decades to discover. Through trial and error, connections were made. From grain to beer, hundreds of things can go wrong. And that’s with a set of steps that have been practiced and perfected for thousands of years just to make the basic product: an alcoholic liquid.

Someone, somewhere – thousands of times, this happens – makes a slight change that updates the process and pushes it forward. Making it safer. Improving the taste. Creating a way to save it. Discovering ways to make beer better.

Overly complex, the history of beer making is a form of evolution, each new batch the product of a new set of steps, the better products saved and passed on, survival of the fittest brew.

Someone harvested and bred the right yeast.

Someone narrowed down the best starch source.

Someone decided a weed called “hops” would help improve taste.

Someone added sugar to provide carbonation.

Someone perfected the sanitation process.

Someone, somewhere, organized the timing and products needed to create a batch of beer. Someone, somewhere, standardized the methods we use today. And we ride on the backs of that history, taking for granted the amount of work that went into evolving the brew process, assuming it was always there, created by some overarching power.

Forget the eye: if there’s any evidence in favor of that crazy intelligent design talk, let’s present beermaking as exhibit A.


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Issues Considered: On...

Fear of death

June 13th, 2011

Fourteen days ago, I began preparing for a vacation to Idaho, where my grandmother lives and where, for two weeks every year, I wish I lived.

Thirteen days ago, my mother told me that my grandmother wasn’t doing very well. She was very sick. She sounded awful.

Twelve days ago, I concluded that I was no longer going on vacation. I was travelling to say goodbye to my grandmother.

I was wrong. Thankfully, blessedly wrong.

1.

In January 2006, my family – mother, brother, Kerrie and me – flew to Idaho to spend a surprise post-Christmas week with my grandfather. We knew why we were really going, though: my grandfather had lung cancer, which had spread into his brain. We were travelling to spend time with him before he was gone.

This came just five months after Kerrie and I had made the same trip – a vacation this time. At that time, the cancer was still in its infancy, and my grandfather was actively going through treatment, his nurses confident in his recovery, my family positive that we’d make it through the ordeal.

The shift from summer to winter saw my grandfather grow worse. Where he was once full of life – sick, pained, but still in good spirits – he was now tired and weak. We celebrated the holiday. We hung tight as he became sicker, his lucidness beginning to wane from day to day, and we hoped for a miracle.

A week later, he was gone.

2.

I have never been one to dwell on death. I know that my time will come when my time comes, that there is little I can do to stop the inevitability of death, and all I can do is hope that it comes much later than sooner. That doesn’t change one simple fact, though: I’m scared of it.

So when my grandmother went in for testing, I wasn’t ready to admit it. When that lump appeared, I wasn’t ready to acknowledge it. When that diagnosis came back – that it had been removed, and we’re all just waiting to make sure it worked, and that she should be alright but we really don’t know – I wasn’t comfortable.

The uncertainty was awful.

And then, she got sick. Wouldn’t leave her chair. Ran out of energy after just a few hours.

Suddenly, everything became so urgent. Suddenly, I found myself dwelling on death.

3.

Turns out, my grandmother is going to be okay. As far as we know, right now.

Over this last week, we saw my grandmother’s color return. She didn’t leave the house except to get tests and results, but those results were positive. She still sat in her bedroom, but so did we. And at times, we didn’t. At times, we convened around the dining room table. Like we always have. Like we always will.

She was still tired, but she was there. THERE. That’s all she needed, too: to be there, with us, cracking the same jokes, living the same life, bringing us together as a family as she’s always done, even when the family didn’t want to be brought together at all.

I pulled out of the driveway without tears. Not because I fought them back, but because I knew everything was going to be okay.

As far as we know. Right now.

4.

My grandfather never really left us, it seems. His ashes, encased in a beautiful wooden urn with a burned-in image of the Tetons, still sit on my grandmother’s china cabinet next to the ashes of his dog, Darby. She’s been unable to bury either box. They simply mean too much.

He never really left us in the spiritual sense, as well. His stories still live on and his presence still surrounds the valley. The small engine shop he owned in Jackson – now known simply as the last location of a failed art gallery – still features the same antique gas pump as a decade ago. The two houses he built for himself and my grandmother – one on each side of the Teton pass – still stand as reminders of his skill.

And his memory lives on, expanding as we drive through the valley, suffocating my fear of death, helping me understand that, as hippie-dippy as it sounds, we all live on in those we’ve influenced, and that there’s no point in focusing on death.

Death is simply the point where life ends. And up until that point, life is life. Life is only life.

After that point, life is the only thing we remember.

5.

We don’t go to those who are dying to say goodbye, because goodbye doesn’t need to be said face-to-face. Instead, we go to celebrate life. We go to spend time with those we love, regardless of the outcome.

This past week, it turns out, I didn’t say goodbye to my grandmother. Quite the opposite, actually. I spent a week wondering how I had jumped the gun, how I had assumed the end was near when the end most certainly isn’t near and I was a damned fool to believe that the end even mattered.

My grandmother may have twenty more years in her. Or not. We don’t know.

No one knows.

We do know that she’s getting better. That she has a very curable form of cancer, and that she could be healthy in no time.

That, as long as she’s living in the valley that raised her – a valley that she, in turn, has helped shape – she’s alive, and we can’t focus on anything but being alive, because there simply isn’t anything else.

Fear of death be damned.


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Issues Considered: Family, Grandpa Boyer, On..., Travel

Hersheys 5:14

April 26th, 2011

Easter jokes and candy discussion from work. If this dude ever appears in a tortilla and I’m around to see it, I hope he has a good sense of humor.


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Issues Considered: On...

Safe at work

April 18th, 2011

There are people who dedicate their lives to taking pictures of dangerous things. Not just inside-the-lion’s-mouth kind of things, but truly life threatening things: war zones and protests and countries that don’t respect the press or any of its trappings. Dangerous things. Things they get killed for. Things they do because you know they’re right, and they know they’re hard, and they know they’re awful sometimes and they know they might die.

And sometimes they do die. Sometimes they’re shot. Sometimes they are caught in the crossfire, to break out a cliché.

Sometimes they are snuffed out.

At work.

They die at work. And they die knowing this was something they’d signed up for.

There are people who do the jobs that I could never do, no matter how much I think I could do it, no matter how often I think I could really take a risk and push myself into the nether regions and do something hard and dangerous and edgy.

I don’t. And I probably never will.

There are people like Sabah al-Bazee, killed during an attack in Tikrit, Iraq – a photographer, cut down by shrapnel, leaving behind a wife and three children. Killed. At work. There are people like Ronald E. Johnson, a guard at the Sioux Falls Penitentiary, a plastic bag tied around his head, his body left to die as two prisoners stole his clothes. Killed. At work. There are people everywhere – not just those who put themselves in dangerous jobs, but their families: their partners and their children and their parents, feeding off of adrenaline but still wondering each day whether their job will kill them.

Then, there’s me. Typing on a computer. Creating spreadsheets. Completely safe, never in danger. Alive.

Always alive. At work.

Not only enjoying what I do, and thankful that I get the chance to do it, but absolutely confident that I’m never in danger. That my wife will never wonder if I’m coming home that day. That my kids will never have to find out their daddy died at work.

Thankful that I’m coddled. Thankful that I can merely appreciate the hard work, without having to ever put my body in harm’s way. And still, constantly, awe-fully, amazed that there are people who will.


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Issues Considered: Career, On..., Web

Extravert vs. intravert: the 50/50 nature of content strategists

April 13th, 2011

In a month, I’m going to a conference: Confab 2011, a full three days of content strategy nerds milling around downtown Minneapolis.

I’m excited, to say the least. But, I’m also sort of nervous. Meeting people isn’t my strong suit. I kind of hate it. I overcompensate. Then I brood. Then I cry a little and look around for an exit.

It’s why I became a writer and it’s why I morphed my skills for the web and it’s why I still have that aching dread of having to introduce myself to a stranger.

With Confab, though, one thing prevents me from being too put off: these are my people.

These are people who dive into words and spreadsheets and lists of metadata and find themselves at home, up into the time that they feel too disconnected and venture out to meet people.

Meeting people means talking to people. And we talk long enough to remember that we really don’t like to meet people, and then we go back to our rooms and write things and play around in Excel until the whole thing begins anew.

As one very famous content strategist (who we’ll call Christina Halgerson) confided, “I like meeting people for about 30 minutes and then I want to go take a nap. I’m one of those 50/50 split extrovert/introvert people.”

What an awful cycle. We need a support group.

Oh. I guess that’s what Confab is, eh?


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Issues Considered: Content Strategy, On...

Thoughts on OTA Sessions 2011

April 3rd, 2011

It wasn’t that this was a conference about marketing and creativity, because it wasn’t. Not at all. It’s billed as such, but that’s not the point.

It wasn’t that this conference had a slew of inspirational speakers, either, because to be honest not all of them were all that inspirational. Some of them sort of talked about themselves without offering any real insight, and others outlined their book for an hour, and still others tried hard not to drop names but couldn’t be helped.

But there’s something about OTA Sessions. Something pretty special. Something we don’t usually get in Sioux Falls.

OTA Sessions was about something and the speakers all offered context and though I didn’t learn anything I didn’t already know, that’s not really what these conferences are for.

I didn’t receive any knowledge. That’s cool.

In it’s place, I received rejuvenation. All offered through three overarching themes.

Embrace your differences

Like Sally Hogshead says: it’s up to us to be ourselves. To steer clear of becoming someone we’re not. To find our difference and own it.

Being the underdog works. No marketing bull here, please – living in South Dakota is a constant fight to overcome our differences. It sharpens our tenacity and provides us with opportunities to embrace a landscape and culture that no one else can make claim to.

Our teachers and parents always tell us to “be ourselves, don’t follow the crowd, etc.” and we brush it off knowing we’ll grow into fantastic humans if we just get into the right cliques but, surprise!, we find that the best ideas and greatest moments come from those wackos who, for whatever reasons, clung to who they are and refused to be stripped of the junk they were born with.

Don’t patronize the differences. Just find them and make them great. Do that, and you’ve suddenly become interesting. What’s more: you’ve given yourself the freedom to brush off criticism.

Own your location

In the Midwest, most look to escape as fast as they can. Good for them. Maybe they’ll find their muse elsewhere. They have all of my well wishes.

That being said, I’ve got no patience for Midwest haters: the arrogance, the dismissal, the trivial comparisons. We’re not New York. We’re not Los Angeles. We’re nowhere, and that’s why we’re great – undeveloped by trends, we’re blank canvases, where creativity and innovation rule not out of vocation, but out of necessity.

To fill in the spaces, we must create.

Ultimately, there are two types of people who grow up in South Dakota – those who move away, and those who have the strength to stick around and make something with what they’ve been given.

On Friday, the Orpheum filled with the latter. Inspiring on its own, without the speakers, without OTA. Just that fact made me want to be better at what I do.

Accept your inadequacies

Because, ultimately, there are still people who still struggle with making something great.

For example: imagine you’re at a conference, surrounded by hundreds of intelligent people, watching speaker after speaker discuss their successes and insight and goals.

Before long you realize how far you have to go before making a significant difference in the world. How much work it is to be good at what you do. How much harder you have to work to be one of the great ones. How none of this is easy.

It’s a rush of forced inspiration, like adrenaline during a bear attack. To get from A to B you need a dose of reality-based C: a kick in the saggy pants and a yell from your idols – “YOU’RE STILL NOT WORKING HARD ENOUGH.”

Happens every time. It’s always just in time, too. For two years, OTA Sessions has been a constant dose of humble pie. With a side of whipped panic.

Ultimately, OTA – itself a twisted acronym that stands for “Originality + Action,” isn’t about creativity or marketing or social media. It’s about community. It’s about displaying the power of an active and blossoming community, filled with people who stay true to the region, who aren’t afraid to be themselves and aren’t afraid to break away from the typical cynicism of talented professionals and dive straight into a new project.

To make something great on the ground they live on. To celebrate their differences. To live thinking that “anything is possible” isn’t as ridiculous as it seems.


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Issues Considered: On..., Sioux Falls, Words

This is Abraham Lincoln’s hat

December 9th, 2010

This is Abraham Lincoln’s hat.

lincoln's hatIt’s unadorned. “It’s just a hat,” you’d think, if you saw it in the wild.

If you saw it in a museum, surrounded by other items, you might think it was just another dead person’s hat. You’d be okay in thinking that. It’s no different from that Monopoly guy’s hat. Or the hat of any businessman from the late 1800s.

Even if it was labeled “Abraham Lincoln’s Hat,” you’d probably only give it a passing glance. Your eyes, distracted by everything else, would fail to grasp the importance.

But it IS important. This is Abraham Lincoln’s hat. Abraham Lincoln. Yes. THAT Abraham Lincoln.

You place it on a pedestal. It begins to stand out.

You devote the hallway leading up to it to spelling out the importance of Abraham Lincoln. It begins to gain context.

You show images of Abraham Lincoln wearing the hat. It begins to develop its own history.

Finally, you light it, dramatically, handing out a lasting image to whoever walks by.

It goes from being just a hat to being Abraham Lincoln’s Hat. Capitalized. Important. Worth Looking At.

And, in that time, nothing has changed outside of how you presented it. You took something ordinary – because, let’s be honest, it’s still just a hat, though most certainly a hat worn by a famous President – and provided the context, visual cues and legend that can only be assigned to something worth remembering.

Taking the ordinary and making it beautiful. That’s why storytelling is important. Why graphic design is important. Why creativity is important.

“It’s just a hat.”

No. This is Abraham Lincoln’s hat. Pretty impressive, huh?


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Issues Considered: Content Strategy, Marketing, On..., Photography