Category: StumbleUpon

A new kind of Trail

January 31st, 2008

I loved Oregon Trail. Let’s face it – we all did. I was in grade school, and we had one computer in our room – an Apple II. We also had two games – Oregon Trail or a choose your own adventure quiz for Madeline L’Engle’s The Wrinkle in Time. When it was computer time, the choice was obvious – we all scrambled for Oregon Trail.

Thule TrailIt had everything we could want in a game – guns, adventure, personalization. Your friends would end up with a broken leg. You always tried to ford the river. You always lost all of your oxen. You always wondered what the hell Independence Rock was supposed to be; after all, 4-bit glory didn’t do it much justice.

It might not have even been 4-bit. Regardless, it was awesome.

Well, I’ve just stumbled upon its heir apparent.

Thule has created a wonderful little user-generated/lifestyle site called Thule Road Trip. It’s everything you’d want in a subsite – great pictures, a dedication to the brand and tons of fun distractions. It even has a list of “Road Tunes” available for free download.

Best of all, it has Thule Trail – a remake of Oregon Trail that takes you and your family from Chicago to the (fictional?) Atlantic Music Festival in California.

Choose your vehicle. Check the map. Stock up on supplies (CDs and games for the kids, bags of food for the ride). Hunt for food with your pellet gun, if you run out. See scenic outposts like the largest Pickle in the world. Compete in biking, kayaking and snowboarding contests. Pick up smelly hitchhikers.

It’s Oregon Trail for the rugged yuppie. It’s pretty brilliant. And it’s a fantastic time waster.

Ask my co-workers. I played through the entire game this morning (in the guise of advertising research, obviously).

Check it out. And good luck – at our stop in Vegas, Sierra fell in love and left the family.

(And for a longing look back at what Oregon Trail meant to us as kids, check out this article from Classic Gaming.)


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Issues Considered: Linkage, Marketing, StumbleUpon

One week’s food is another week’s treasure

September 28th, 2007

If there’s any tool that has the ability to make boredom a thing of the past, it’s StumbleUpon – a browser application that randomly finds websites that you may like based on your chosen preferences. I’ve had it on my computer for years, and I still find myself, in times of spaced-out computer boredom, clicking on the StumbleUpon button and finding a website I never before knew existed.

My personal topic choices include things I feel passionate about (writing and books, indie rock, camping, biology and evolution) and wouldn’t normally seek out on my own (history, advertising, logic, journalism and politics, beer). No matter what, I find something interesting.

So every third Wednesday (when I’m not late, of course) I’ll be clicking StumbleUpon through five sites. The best site I’ll stop and talk about for a little while. It’s a random link post with even more randomness (and more explanation).

Today’s Random StumbleUpon: One Week’s Worth of Food from Around the Planet (Fixing the Planet.com)

I’m fascinated by these pictures, illustrating a week of food in several countries – including Japan, United States, Nigeria and more – by spreading that food out in front of a typical family.

Through each picture, the differences in culture are evident, strikingly so – the American dependence on fast food and pre-packaged foods, the European’s penchant for weird vegetables and breads, the stereotypes being illustrated right there in person: Italians like bread, Americans like pizza, Germans like beer, African countries have no food to like.

If I could dive into any of the pictures and eat for a week, I’d certainly have a tough time choosing between the Italians and the Mexicans. Both are filled with healthy looking fruits and vegetables, so it could come down to whether or not I wanted Italian bread – and lots of it – or twelve bottles of Coke. It would be a hard decision, granted.

Ultimately, the most striking images are those that show the simplest means: Ecuador’s $31.55 of food – mainly grains and plantains, it looks like – and Chad’s $1.23 of Breidjing Camp food. For one week, these families eat less than most first-world countries eat in one day.

Is it a case of our excess or their modesty? Chad’s meager week long groceries seem to be near-starvation level fare, while Ecuador seems to merely live modestly – choosing to eat fresh foods because that’s what they know and what comes easy. In this case, the prices don’t matter as much as the amount – and you can’t deny that Chad’s small amount is frightening.

My favorite picture? England. How bored do they look with their pre-packaged Weetabix and Mars candy bars? I also love the precision with which the Germans’ food is organized. How stereotypical.


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Issues Considered: Linkage, StumbleUpon