Category: Writing

On missing your kids

April 22nd, 2011

I spent two days – and, ultimately, three nights – in Minneapolis at a seminar this week. Sierra and Isaac missed me. Missed me for real. To the point that they were asking where I was. To the point that, for the first time I can remember, they were concerned I was never coming home.

My first night back, I had scheduled a content strategy meet-up. I wasn’t home until just before bedtime. Sierra wanted to know if I was coming home.

“Is Daddy coming home?’”

For three days I wasn’t there. It was only natural to be concerned that I wasn’t coming home on the fourth.

This morning, I left early, as I often do on Fridays, to take care of things at work. Sierra woke up and wanted to see me. Had a fit when she realized she didn’t say “goodbye” to me.

“We’re not a family anymore,” she said.

Four days. And we’re not a family anymore.

I was going to write a blog post about how much her “DADDDDDIIIIEEE!!!” means to me, how awful I feel when I let her down – when I’m not there, even for a night, even when we all know I’m going to be back soon – and how it breaks my heart every night I have to try to sleep in a hotel alone, without telling her what my favorite part of the day was, without getting to hear what she learned at school, without feeling like she and Isaac own my life and that I’ve become that sappy dad that can’t handle being away from his kids for even a day or two.

I didn’t write that post.

Good thing I didn’t. Because Merlin Mann did. And holy shit, you guys. He WROTE the shit out of it.

From 43 Folders, “Cranking”:

Many mornings over the past six months or so, at almost exactly 6:00 AM Pacific Time, I was not in my regular bed. I was not even at home. I was sitting in another building, typing bullshit that I hoped would please my book editor. Who, by the way, is awesome.

And, if I noticed what time it was, I’d always wonder whether my daughter had run into our bedroom yet.

I’d wonder whether she had seen my side of the bed empty again. And, when I thought about my empty spot on the bed and how disappointed she’d be to scream “DAD-dy! DAD-dy! DAD-dy!” then see I’m not even there, I’d die a little.

I’d die a little, because as I thought about her, I’d think about my Dad. And as I thought about my Dad, I’d start thinking about hospital beds with cranks–then on to dents, and covered dishes, and rooms full of sobbing outdoorsy guys, and so on.

But, by then it might be 6:10 am Pacific Time. And I didn’t have time to think about my family. Not now, right? No, I had to keep working. I had to stay in that other building and keep typing bullshit that I hoped would please my editor. Who is awesome.

So, I’d type and type. I’d crank and crank. I’d try and try. I’d want very much to go home, make hot milk, and watch Toy Story 2. So much, I’d want this.

I dabbed at my eyes with my sleeve. I sat back and knew I had to say something. I realized it wouldn’t be enough. Because another person already hit it on the head. On. The. Head.

Excuse me. Gotta go hug my daughter, again.


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Issues Considered: Isaac, Sierra, Writing

Baby’s first signature

March 28th, 2011

The “S” is backwards, like a cheap stereotype, and only the “R”s are lowercase, but every time Sierra writes her name it’s as if hope for the written word has been awakened again.

No hyperbole. Watching a child learn to write is as powerful as you can get.

Because, you see, I thought I’d spent the last seven years learning how to write. No. Not right. Instead, I spent the last seven years how to write better or how to write for the internet or how to write copy and scripts.

But Sierra is learning how to write. Full stop. End of story. She is not learning style or function, but the basic steps of writing. Not first steps, but first phonics. Not first word, but first signature.

I have written a lot of things in my life. Some of it has been okay and some of it has been decent and some of it might even have been good if you ask the right people but none of it compares to the power of each letter Sierra pushes out of her pencil.

Every. Letter. S. I. E. R – twice. A.

The potential and promise of every letter, each more important and amazing than anything I’ll ever hope to write.


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Issues Considered: Sierra, Words, Writing

Serves Four

March 15th, 2011

I live for food, it seems. I live for pizza and Indian and Thai and slow-cooker pork and enchiladas and more enchiladas and let’s just say I really like enchiladas, okay, so stop judging.

Want to know what makes this “live for food” thing pretty fun? My wife. She likes to cook. A lot.

So we cook. A lot. And we try new things. And we grow gardens. And we buy cookbooks with beautiful pictures. And we introduce our kids to foods that they normally wouldn’t encounter and, let’s be honest, they still don’t eat them but at least they know what lentils and cardamom pods and homemade turkey pot pie are.

Serves FourIn the past month, we’ve roasted our own coffee, baked our own hamburger buns, planned a spring garden and developed a fast and easy kettle corn process.

(I say “we,” as if I’ve had any real input other than saying, “OMG THAT SMELLS GOOD LULZ!”)

So we like cooking, baking and gardening.

Now that THAT’S been established, I’d like to finally announce Kerrie’s new blog: Serves Four, a blog about cooking, baking and gardening. It’s named “Serves Four” because our four person family gets to reap the rewards of all that cooking, baking and gardening. It’s a blog because there JUST AREN’T ENOUGH cooking, baking and gardening blogs out there.

Check it out. We’d appreciate it.


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Issues Considered: Blogging, Family, Food, Meta, Writing

Peeking at the elephant

November 16th, 2010

Content Strategy Blog: The PreviewHey. Pardon me for a moment while I talk about a new little project I’m working on.

It’s another blog.

Wait. Before you click away. Wait.

It’s a content strategy blog. It’ll touch on IA and UX and CMS and Web writing and all of those other cousin-disciplines, but first and foremost it’s going to be a content strategy blog.

I feel so grown up, writing a blog about one professional subject. *Blush.*

Why? Here’s why: I’ve been writing about content strategy, either here or over at Blend’s blog, for over a year now, but in both places the posts have seemed out of place.

At Black Marks on Wood Pulp, they’ve fallen upon the wrong ears; they’re shards of glass in the jelly of this might-as-well-be-a-daddy-blog blog – too sharp and too work-related to fit in with the posts about Sierra’s poop. And Blend’s blog is more of a news feed – a stream of data rather than a chapter book on professional development.

So, at the urging of Deane and with the help of Blend, I’m going off the deep end. I’m starting a content strategy blog. Just like everyone else who started a content strategy blog. Except mine’s going to be different.

Because it’s got a big jungle animal on it.

I’ll admit – I’m pretty excited to dive in.

Look for it. Soon. That is all.


Comments: 7

Issues Considered: Blogging, Career, Content Strategy, Writing

Ira Glass on good taste

October 27th, 2010

I just spoke at SDAF’s Student Day, which is always sort of inspiring and totally humbling.

And then, an hour too late, I read this little thing from an Ira Glass video on storytelling (via Brian Gilham):

Nobody tells people who are beginners, and I really wish somebody had told this to me, is that if you’re watching this video you’re somebody who wants to make videos, right? And all of us who do creative work like, you know, we get into it and we get into it because we have good taste. Do you know what I mean?

Like you want to make TV because you love TV. You know what I mean? Because there’s stuff that you just like love, OK? So you’ve got really good taste and you get into this thing that I don’t even know how to describe but it’s like there’s a gap. That for the first couple years that you’re making stuff, what you’re making isn’t so good, OK? It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good.

But your taste, the thing that got you into the game, your taste is still killer and your taste is good enough that you can tell that what you’re making is kind of a disappointment to you, you know what I mean? Like you can tell that it’s still sort of crappy. A lot of people never get past that phase and a lot of people at that point quit.

And the thing I would just like say to you with all my heart is that most everybody I know who does interesting creative work, they went through a phase of years where they had really good taste and they could tell what they were making wasn’t as good as they wanted it to be. They knew it fell short, you know, and some of us can admit that to ourselves and some of us are a little less able to admit that to ourselves.

But we knew that it didn’t have the special thing that we wanted it to have and the thing what to do is… Everybody goes through that. And for you to go through it, if you’re going through it right now, if you’re just getting out of that phase or if you’re just starting off and you’re entering into that phase, you’ve got to know it’s totally normal and the most important possible thing you can do is do a lot of work.

Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to finish one story. You know what I mean? Whatever it’s going to be. You create the deadline. It’s best if you have somebody who’s waiting for work from you, somebody who’s expecting work from you, even if it’s not somebody who pays you but that you’re in a situation where you have to try not to work. Because it’s only be actually going through a volume of work that you are actually going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

Hell yeah. I wish I could have imparted that kind of knowledge on the ad kids today.

I guess I’ll be happy I didn’t make any fart jokes.


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Issues Considered: Career, On..., Writing

Plain writing: why stop with tax forms?

October 26th, 2010

The Plain Writing Act of 2010 was signed by the President just a few weeks ago. It’s goal: “To enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly.”

In other words, our tax returns will use the same language that we use in our everyday lives, free from governmental and legal platitudes. What a concept.

Understanding that over-technical and legal-ridden verbiage is harmful to both simplicity and comprehension, and armed with governmental action on behalf of the Plain Writing movement, shouldn’t we take a cue from this new law?

Shouldn’t we, within our power, enact our own version of this act?

The Plain and Practical Mission Statement Act.

The Understandable Utility Contract Act.

The Explaining Physics Act.

The Frequently Asked Questions that Actually Answer Frequently Asked Questions Act.

The Cut Pretentiousness From Your “About Us” Section Act.

The Filling Out Health Insurance Forms Without Screaming Act.

If we write, we’re culpable. We’re the ones who can push this change even further, until we’ve stripped away the clutter and cleave the bond between “Important” and “Overwritten.”

So it is written.


Comments: 3

Issues Considered: Politics, Words, Writing

What I’ve Been Reading – Eating the Dinosaur

October 18th, 2010

I read Chuck Klosterman’s Sex, Drugs and Cocoa Puffs with apprehension because it deserved apprehension. It’s a book of over-thought pop culture arguments, the ones you might expect having with a roomful of probably drunk college friends, and that reason alone gives one pause – are these arguments worth diving into over an entire book?

What I’ve Read:

Eating the Dinosaur by Chuck Klosterman

But even more than that, Sex, Drugs and Cocoa Puffs was a guidebook for the geeky-but-not-quite legions of ironic thought: in essence, a rallying cry for those who found pleasure in debating the validity of Saved by the Bell’s influence simply because it was ironic to ever have considered Saved by the Bell influential at all.

Eating DinosaurUpon first read, I gave it two stars. A day later, I realized that I actually liked the book, and upgraded it to four.

I went into the book expecting to be annoyed by it. I was. And yet, I wasn’t. Because, let’s face it – those geeky-but-not-quite legions of ironic thought?

They’re my people. I’m probably one of them. *shudder*

Eating the Dinosaur, however, is different. It still follows the same patterns as Klosterman’s first essay collection, but it’s done in a way that’s both researched and filled with wisdom. These are no longer the essays of a college pop culture argument, but an almost Gladwell-ian look at the parts of pop culture that shape us.

Except that, unlike Malcolm Gladwell shaky attempts at the transitive property, Klosterman makes valid observations proven by common sense: The funniest shows are those without laugh tracks because we’re allowed to laugh for ourselves; voyeurism is natural and not at all creepy; football innovates specifically because it’s the most creative sport in the world.

It boils down to this: where Sex, Drugs and Cocoa Puffs was a drunken romp through irrelevancy, Eating the Dinosaur is a buzzed discussion during after-work drinks.

Klosterman seems more grown up, is what I’m trying to get at. Thankfully. Because he’s better served that way.


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Issues Considered: Books, Literature, What I've Been Reading, Writers, Writing