Category: Writing

April 10th, 2012

I popped up from the ground and ran. I was bleeding. A lot. My face was a mess, mashed into god knows what. But I couldn’t think about that. I was only half a block from my house, so I ran. I just ran.

Behind me lay my bike, left behind in an awkward angle, its front wheel released from the frame and its front fork jammed into the grass. The reflector lay strewn across the parking lot. My friend, who shifted from laughing to not laughing to genuine concern, ran behind me, trying to catch up.

I would later recount the scene to my father, my mother, an admitting nurse and a reconstructive surgeon: I was a half block from my house when my wheel had come off my bike. I was riding down a hill. The fork of my bike came down first, and I went up and over. My face went into the concrete. Where I slid. Where I spent just fractions of a second, jarred, confused. Then: alive.

I was alive. But I wasn’t hurting. I wasn’t in pain.

I was scared shitless.

Not Knowing Enough To Know What You Don’t Know

The web moves quickly, and we struggle to run along with it. I was reminded of this at the recent IA Summit in New Orleans, where I found myself hanging out with a group of the weekend’s speakers. As we laughed and ate and drank and talked about anything but information architecture, I realized that these people knew each other from way back. I was lagging in both familiarity and experience.

And, as the weekend rolled on, I realized just how much I was lagging in knowledge. The people I had spend the weekend getting to know were all accomplished speakers who could engage in hour-long discussions on IA, while all I could do is sit back and soak it in. I walked into the conference expecting to learn more about information architecture. I never expected to leave learning just how much I didn’t know about the field.

Turns out, this isn’t rare. This shit happens all the time.

Here’s some dude walking into a meeting with his first big client. Here’s a new author who’s signed an agreement for her first book. Here’s a small-time strategist who’s been asked to speak intelligently with much smarter people about things that may or may not be over his head.

These situations are common. They are called “New Situations”,” as in “This is something you’ve never done before.” They are situations in which we are required to be on point, knowledgable and charming, lying through our teeth about our experience. At all times, we’re scared to be found out, which means we’re scared of being discovered as an amateur.

As if we didn’t all start as amateurs. As if we weren’t all scared when we started something new. The difference is whether we took that fear and used it to our advantage.

My Little Black Book

I collect fears like some collect phone numbers, storing them away for future correspondance. Each one is categorized by relationship, given its own avatar and recalled as the mood fits.

Here’s a section I like to call “Professional Disembowelment.” It’s filled with doubts. I met them all when I started writing, and they still threaten to tear me apart. There’s the Fear of Being Found Out. There’s the Fear of Hackitude. There’s the Fear of Speaking and Not Knowing What I’m Talking About. The gang’s all here, folks, and they’re ready to party.

Sometimes, I steal fears: “Will My Child Be Okay?” and “Am I As Big Of An Asshole As I Sometimes Seem?” are things I’ve seen manifest in close friends. “Will I Be Overweight Forever” was borrowed from the Mass Media Television Complex. “Am I A Good Husband/Father/Friend” was lifted from everyone, everywhere, ever.

We all have these little black books, where fears and anxieties collect and pool and begin choking on our ability to work and create and live. They stop circulation. As the pools become muddy and still, they continue to coalesce until we do something about them.

We can ignore them and watch as they silently take over. We can accept them and stay stagnant. We can confront them and learn from them.

I never delete a fear. I never know when I’ll need it again.

Here’s a Moral, I Guess

Without fear, I am nothing.

Without the fear of being left behind, not accepted by my peers, forced to live in the nerd I’ve imagined myself to be, I’d have never met any of my best friends. What’s more, I’d have never met Kerrie. I’d have never captured her heart. I’d have never learned to feed off of her strength.

Without being thrown into a new industry, forced to write by the seat of my patched-together pants, scared to death that a client was going to come back and ask why they had hired such a damned hack, I’d have never pushed myself to become better.

Without the fear that I’d be left out of something wonderful, I’d have never moved toward the web.

Without the fear that I’d be discovered as a fraud – scared shitless that I’d open a drawer and find a litter’s worth of rabbit feet, proving that everything from the past five years was an extended exercise in luck management – I wouldn’t keep fighting to learn more.

Where there’s fear, there’s consciousness. We don’t fear things we don’t care about. I am who I am because I’ve stopped fighting the uncomfortable. I’ve accepted fear as a necessary part of progress, separating it from anxiety, using it for good instead of for ulcers. I haven’t done anything special – nothing that we all can’t do. I just bucked up and accepted life. Accepted fear. Accepted progress.

Without the fear, I stand still. We all do. Fear is the next killer productivity app.

We Move On

It only took a few minutes to get to the emergency room. My mother arrived shortly after. I was bandaged, gauzed and cosmetically altered, my chin sewn together and swaddled in gauze.

I usually forget about the accident, but I’m often reminded of the scars. I can still feel the lump where my tooth punctured my lip. I can still see the white line on my chin that refuses to beard over.

I can still feel the impact. Every time I get on a bike. Every time I ride down a hill. Every time I wobble, my tire sticking in a curb or against a railroad track.

What’s more, I feel it every time Sierra gets on a bike in the backyard and starts riding in circles. I feel it every time Isaac, unaware of his own mortality, speeds down the sidewalk head first, feet dragging, full speed. It was my accident – my blood, and my shock – but I’ve saddled them with the repercussions. I hover over them, I coddle them, and I sometimes block the warm rays of carefree childhood.

When I was a kid, I was scared of people. I’ve never gotten over that; struggling against the undertow of introversion has become one of my pastimes. I hope that my kids will learn from my mistakes – that being scared is okay, that you SHOULD be scared, that you can’t progress without the fear of failure and the fear of mistakes and the fear of being discovered.

But they probably won’t. They can’t. They have to make their own mistakes. They will develop their own fears.

They will learn from them. They will become stronger. On their own. In time. With or without my help. Which means all I can do is hug them and comfort them and hope they learn their lesson long before I did.

February 27th, 2012

Hitting “publish” is the modern version of seeing an article hit the newsstands, or the advertiser’s tradition of the “big reveal,” where anticipation is built up and then BLAMMO there it is read it or save it for later but please oh god please just LOVE IT. Just accept it.

We publish because we want to be seen. And there’s a fear in that. For isntance, my routine is pretty standard: I write a blog post or an article, I hit “publish,” and I run for cover. I release my thoughts and, within seconds, wonder what I’ve left out of place. We all do this, I suspect. If you’re a writer and you don’t have these moments of doom, I don’t trust you. You’re obviously a robot.

We’re afraid we might be wrong – that we’ve forgotten something, or that we’ve completely missed the point. Writing is fear, and that’s what fuels the rush of hitting “publish”.

But, what if?

What if that dread was gone, if we wrote like we build, one step at a time, publishing our final drafts and then adapting those final drafts as new . What if the “final draft” was no longer a THING, and we only worked with “deployment.” What if the fear of getting things wrong was diluted by the understanding that, yes, we can change this thing we just wrote and, yes, that is completely okay with the world?

Mandy Brown writes in her most recent Contents follow-up, “Deploy”:

“How many times have you written something, published it, and then realized in retrospect that what you thought you said was not in fact what came through? (Even if you’ve never done this yourself, you’ve certainly witnessed it in others.) What if you could revise a work after publishing it, and release it again, making clear the relationship between the first version and the new one. What if you could publish iteratively, bit by bit, at each step gathering feedback from your readers and refining the text. Would our writing be better?”

This is the second time this week I’ve read about our insistance in a final draft – in the great reveal – and how it’s being overtaken by the idea of gradual deployment. I first caught it in Robin Sloan’s 2009 essay from The New Liberal Arts, “Iteration,” which says,

“Making things is a circle. You start the arc with an idea about the world: an observation or hunch. Then you sprint around the track, getting to a prototype — a breadboard, a rough draft, a run-through—as fast as you can. Your goal isn’t to finish the thing. It’s to expose it, no matter how rough or ragged, to the real world. You do that, and you learn: Which of your ideas were right? Which were wrong? What surprised you? What did other people think? Then you plow those findings back into an improved prototype. Around the circle again. Run!”

I write for two reasons these days: I write for myself as some sort of leisure, where I explore the things that are interesting to me, and I write for my job, where I help others develop the processes they’ll need to be successful on the web.

When I write for myself, I slam it out and post it. There is one iteration: the final one.

When I write for my job, I employ a process. There is no end. There is only “what’s next.” When I hand the project off to the client, my work doesn’t end – it’s designed to keep moving forward, even after I’ve stopped actually writing words and speaking to the client.

There are iterations, and the client is expected to keep the documents and theories alive.

I still write for a finished product, because that’s what I was taught. But the technology I have access to allows me to move toward something less concrete – and, ultimately, more in line with language itself: shifting, adapting and changing, all while keeping honest the history of the words.

There’s draft and there’s published. We should fight to be somewhere in between. The question is if the method to reaching that hazy middle-ground forces us to abandon the biggest thrill of publication: the rush of the big reveal.

Or maybe that’s just it; maybe, just maybe, the big reveal is already dead.

December 7th, 2011

If you’re into nerdy things like work methodologies and the nature of the content industry, you’d TOTALLY be into the article I wrote for Contents Magazine, a publication about all things content.

From “A Content Methodology Primer”:

It’s romantic to think that content work is an art, all brandy, pipes, and wood grain. But it’s not. It’s a process. A messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance.

That’s a daunting task. Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

And, if you’re NOT into that, you might enjoy this video of a mullet/mustache combo whistling “Georgia on My Mind.”

November 7th, 2011

There was a time when I was convinced I was writing for myself and myself only. This blog is an ongoing example of that: a subjectless ramble of personal thoughts, few of which are constructed for anyone but me.

So I just wrote. I didn’t proof. I rarely edited. I threw missives out like candy at a parade, and I watched as some of them slid under the curb. When so many things are tossed out without regard to audience, they tend to be easy to miss. I wondered why people didn’t comment, and I wondered how long I’d be willing to do this, and I ultimately decided it didn’t matter. This blog is for me. I’m the audience. Screw you people.

The real answer: this blog allows me to be lazy.

Quite the opposite of its intention, which was to be my canvas for practicing the art of writing. Just write, damn it. Just keep in practice – a post-a-day calendar for a non-writer looking to break into the business. Truth is, I’m long past that, and while my skills have improved slightly, my work habits have not. I am a lazy writer. I don’t do drafts. I’m a one-take-and-it’s-done guy.

When I write posts for Eating Elephant, I take great care in writing something worth reading. I write for an audience. I don’t have an editor, but I do have an internal scribe yelling at me to be better do better write better just be better aargh. And, now that I’m trying to get something together for the upcoming Contents Magazine, I finding that scribe is yelling even louder, this time backed up by a Real Life Editor Who Offers Suggestions.

(The Real Life Editor is much nicer than the internal voice, thankfully.)

So, yeah. Writing for others? It’s hard.

For nearly seven years, I’ve misunderstand what I was supposed to be practicing with this blog. I wasn’t supposed to write for quantity, but for quality – to develop some kind of writing methodology that could force its way through writer’s block and insecurity and all of the other crap that we as writers deal with every single day. Now, with a deadline looming and an audience waiting, I find myself wishing I’d have been a more focused student.

I really wish I’d have gotten the syllabus in the first place.

Time to learn focus, I guess. Time to stop being lazy.

September 29th, 2011

I’ve seen this a few times, and I love it every time. From the venerable Maurice Sendak:

Once a little boy sent me a charming card with a little drawing on it. I loved it. I answer all my children’s letters — sometimes very hastily — but this one I lingered over. I sent him a card and I drew a picture of a Wild Thing on it. I wrote, “Dear Jim: I loved your card.” Then I got a letter back from his mother and she said, “Jim loved your card so much he ate it.” That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything. He saw it, he loved it, he ate it.

—Maurice Sendak

(h/t @fchimero, @jasonsantamaria, and source Bobulate.)

Category: Writing

August 24th, 2011

I don’t find a quiet room. I don’t grab a cup of tea. Instead, I cram. I think of an idea, I email it to myself to remember later, and I sit down to write when I have time.

Honestly, I’ve never understood the pains some people go to in order to write. The planning. The organizing. The ritual. I’m sure it’s important, and billions of best sellers prove that it’s working for someone, but it just doesn’t work for me.

There’s no routine, for me. This is how I write.

This Is How I Write

I start with an idea. The idea never comes when I want it to. It comes at a random time, and that’s why a routine doesn’t work.

Usually, I jot the idea down. I email it to myself. Then, I put it on my to-do list. If I don’t put it on my to-do list, the idea might as well have never happened.

Next: when I have time, I write.

That’s all.

I know, right? Because writing is this prickly, amorphous tangle of emotion and fear and all of that.

Truth is, I just write. I just start something. If I finish, I finish. If I don’t, I wait until the next day. The issue isn’t the process – it’s about getting over the blank page, starting to write a few words, and ending up on a roll.

The tools

Today is my first day using a traditional text editor to write a blog post. I’m using BBEdit, and I’ve imported my blog’s stylesheet so I can see how it looks in realtime. My goal is to take it one step further, implementing Gruber’s Markdown syntax to create a simple and effective process toward writing my posts in HTML, making transfer to this blog more logical.

Before this, I was an unabashed Microsoft Word fan. What changed? A need for simplicity, first off, and a need for something that I could transfer from site to site. The copy/paste/format/code routine seemed so archaic, as if I was still trying to start a fire with sparks and leaves while a butane lighter sat just inches away.

I jot ideas into Evernote, but typically I use email to remind myself. My to-do list is Things, which I love, and I sketch more complex ideas into a Moleskin.

I used to use ultra-fine Sharpie pens, but they bleed through my current knock-off Moleskin. So I’ve switched to Energel Liquid Gel Ink pens from Pentel. They’re great.

Why does this matter?

It doesn’t.

Seriously. This does not matter.

This routine is mine. It’s not even a routine. It’s barely a list of actionable steps – it’s more like a random list of unactionable drivel.

I write the way I write and you write the way you write. Creativity. Analysis. Creation of any kind. These are not things that can be summed up in a 15,000-hit eHow page, or on a search marketing blog, or even person to person.

I mentioned this in my methodology post over at Eating Elephant: you create your own system by trying and failing and adapting and trying again. Because what I do will not work for you. What you do will not work for me. All we can do with each other is make suggestions, push each other harder, and remember that nothing creative is done in terms of black and white.

By all means, try my method. Try lots of methods. And take the things that work forward to create your own method.

June 17th, 2011

So I read this six paragraph review from Kill Screen on Infinity Blade, and it was good, and I liked it, and I thought “what an interesting way to position an iOS game,” and then I clicked the button: Begin Bloodline 2.

And then, I gasped.

Because here it is. The power and the potential of online content, pulling you in, tweaking your imagination. Changing. Right there. Changing as you watch.

Even more than the tech mumbo jumbo, though: this is the first time I’ve seen an article tackle the most important part of the writing process: the process ITSELF. Much as the game provides an opportunity to grow and learn from your mistakes, the article slowly grows through revisions, insight and experience, becoming more refined RIGHT IN FRONT OF YOU AS YOU WATCH.

That’s pretty great, you guys. Pretty f’n great.

Category: Web, Writing